Curiosity is vanity`` so does an average person think, but for us curiosity is a way of life, each new project is a challenge in itself bringing on board unlimited opportunities only if the mind is curious. At Ten X we keep knocking at new ideas,disrupt thoughts when needed, ask a lot of questions what if ? and, if not’s ?, from first-person accounts of iconic brand building, storytelling strategy to detailed steps for brand development we kept our focus on being passionately curious.
From start to finish the past 4 years was a generous year in terms of challenging projects and learning opportunities. The shaping forces of markets, consumer behaviour, over-communication, category disruption and the speed in which our discipline is changing often reminded us about what hit the bulls eye and that which missed the mark, “You were there. We were too”, with one big advantage - your trust.