The very first step and yet the most crucial aspect of the brand journey , A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. Your website, packaging and promotional materials all of it should integrate your logo,so your brand visuals should be distinctive enough to be easily recognized and simple enough to work across multiple media and help communicate your brand and provide a consistent experience for your customers however they interact with your brand.
Not everyone is a prospect and a general marketing message is too broad and too vague to be effective.
Clear positioning drives Clear Communication,When your sales team struggles to jot down the reasons why your client should work with you and closing becomes a distant dream then you are dealing with the symptoms of weak brand positioning,
Positioning your firm against the competition will help you decide what new services to offer and how they’re priced. Are you the exclusive premium brand which only a few are entitled to own or a no bar low cost provider exhibiting value for money, and follow through with insights to make more effective decisions throughout the creative process. this would sure help provide the persuasive sales tools your business development team needs to nurture and close more sales.
An awesome product should be brought out to the market ,brand awareness and word of mouth will allow your business to capture a larger customer base and build a strong foundation of loyalty that will protect you from the raging price war.
Businesses whether B2B or B2C can create a large competitive advantage by focusing on social media or core marketing strategies to create loyalty amongst customers. A positive awareness of your business’ image can translate into an increase in profits and long term relationships with customers.